Overall, I didn’t like this text. It is a couple of years
old for the fifth edition, so it is a bit dated with regards to blogs and
social media.
The problem isn’t really the content though. The “framework”
part of the title is spot-on. The problem is that the framework is all there is. It comes across as a firehose
of jargon, and as someone who had never taken a marketing class, it was a
little much. (As an aside, is it just me, or is a bunch of marketing just
social science poorly understood and badly applied?) The big thing for me is
that there were too few examples, so the terms and ideas just became an
unceasing flow of one thing after another. No context for the terms made for
harder understanding of the concepts.
http://www.amazon.com/Framework-Marketing-Management-Philip-Kotler/dp/0132539306/ref=sr_1_1?s=books&ie=UTF8&qid=1413326262&sr=1-1&keywords=framework+for+marketing+management
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