Tuesday, September 16, 2014

Schwed's "Where Are The Customers Yachts": Still True After All These Years

This is an awesome book.
It is funny and it feel contemporary.
Schwed has an amazing way with words and a deep insight on the market.
The only thing that feels off is that there are some references that were contemporary with the writing of the book that feel a little off. FOr example, there is a reference to Hitler that makes it seem that the crimes of Nazism had not been fully brought to life.
Other than that it is funny and easy to read.
THe customers still don't have any yachts, but we can't blame Schwed  -- he admits that knowing the problem is not the same as knowing the answers.