Here’s the thing. The
book “The New New Thing” isn’t in fact a new thing. It appears to come from a time in Michael
Lewis’s life where his books didn’t automatically go into a paperback
pressing. It took me a while to figure
this out. I was at my library looking at
the new shelf, and there on the shelf was this book. I had to look, since I had not heard of the
book at all and thought that it was weird that it bypassed my attention. I cursed Amazon’s bots for not recommending
this to me the first time around. Briefly, I thought their technology had
failed.
So it is not a new book, but the words are fresh and come
off the page as only Lewis can make them.
He is perhaps one of the better story-tellers around, so he is a bit of
a national treasure. What’s weird is
that the book is basically just a long profile of Jim Clark, a dot-com (and
earlier) superstar who was good with hardware and smart enough to glom on to
the right software guys. I may be part
of the wrong circles, but I had never heard of the man before the book (meaning
I don’t know what his last 15 years or so have been like) but the book covers
an exceptional time in Clark’s life which also corresponds with the tech bubble.
It is of a piece of the tech bubble in another way – of the five or so
companies that Clark has a hand in during the book, only one at this point is
immediately recognizable: the now defunct browser company Netscape. (The book
did make me want to find what had happened to the company, merged into AOL and
wound down around 2008 but the tech lives on in firefox)
There’s also a whole lot about Clark’s attempt to build a
giant automated sailboat. Lewis is on
the not-entirely-successful maiden voyage.
Clark seems to have been of his time but also ahead of it. This makes
the book interesting, but more so as an artefact of the time than of anything
else. It is to be read if you’re a Lewis completest, but passable otherwise.